The Blog

  Hannah Smith is an interior designer in Raleigh, NC, who often partners with The School of Styling. The Interior Design industry is constantly changing and morphing into something more beautiful everyday. With HOUZZ and Pinterest coming in as the top search engines to gather inspiration, we need to distinguish what design is and how […]

March 24, 2016

FIVE PRINCIPLES OF INTERIOR DESIGN

  Written by: Lindsey Hartsell of Lindsey Lee Photography Getting noticed.  Finding work.  Making a living doing this job that I love.  These are just some of the things so many creatives worry about.  Who will find my work? Will they like me? How will my personality shine through? How will I be able to […]

March 22, 2016

BEING A BLOGGER IN AN INSTAGRAM WORLD

  When someone asks me the difference between film and digital photographs, it takes everything in me not to pull up my soapbox, stand atop it and proclaim “everything.” Instead of jumping immediately to that though, I want to give you some perspective. I remember once having to stay in a little cottage on the […]

February 25, 2016

WHY CHOOSE A FILM PHOTOGRAPHER?

  Previously, we discussed what you should do before you seek to create brand partnerships. If you are just now joining us, make sure to read about it here before you continue! So, now that you know the DNA of your brand, and you have chosen people to partner with based on the knowledge that […]

February 18, 2016

BRAND PARTNERSHIPS PART TWO

  Creating partnerships is a natural evolution of business growth. Working with other businesses not only benefits you and pushes your business towards its goals, but the same applies for the person with whom you partner. Partnerships should be mutually beneficial and not just one-sided. Think about it this way. Who is your best friend? […]

February 16, 2016

BRAND PARTNERSHIPS PART ONE

   I always assume that if you have found your way to The School of Styling, you are a fellow lover of all things beautiful. As a wedding cinematographer, I am too!!  I swoon over all of the little details that create beautiful moments. And I am not just talking about those weddings chock full of sweet, […]

February 9, 2016

CINEMATOGRAPHY: THE BEAUTY IN MEANINGFUL MOMENTS

     Name: Perry Vaile / Job Title: Photographer / Business: Perry Vaile Photography / City/State: Raleigh, NC Can you tell us a little bit about your business and what you do? While the easy answer is that I’m a wedding and editorial photographer, the truth is that it’s a little bit of magic really. When it comes down […]

January 27, 2016

2016 COACH: PERRY VAILE

     Name: Kaylyn Hewitt / Job Title: Owner / Business: 1956 Blooms / City/State: Boston, MA Can you tell us a little bit about your business and what you do? 1956blooms is a floral design and styling studio based in Boston, Massachusetts. We create custom and garden inspired floral designs for weddings and events. 1956 started after […]

January 25, 2016

2016 COACH: KAYLYN HEWITT

     Name: Candice Lorraine Beaty / Job Title: Photo Stylist + Event Designer / Business: Candice Lorraine LLC / City/State: Atlanta, Georgia Can you tell us a little bit about your business and what you do? Well, so far my business model is “Candice choosing what gets her most excited and out of bed and then running towards […]

January 21, 2016

2016 COACH: CANDICE LORRAINE BEATY

     Name: Alyssa Thiel /  Job Title: Owner + Creator / Business: Parris Chic Boutique / City/State: Allentown, NJ Can you tell us a little bit about your business and what you do?  Parris Chic Boutique is our take on on beautiful, meaningful handmade home décor. Pretty throw pillows, classic neutrals, and all things calligraphy are our […]

January 20, 2016

2016 COACH: ALYSSA THIEL